Everything in our world is constantly changing — the climate, values, technology, the speed at which information spreads. Naturally, these changes are reflected one way or another in the working environment: from labour legislation to the ergonomic requirements for an individual workplace. Materials, design, approaches, habits and… people themselves are changing. In the most literal sense.
That is precisely why we track these changes and create new products taking into account the most relevant needs of modern people. The source of inspiration for the new SOFT ROCK soft-seating collection, which offers limitless possibilities, was such traits as openness to innovation, freedom and quick adaptation to a continuously changing environment.
A new generation is shaping new working habits
Over the past twenty years a new generation has entered the labour market. At present, four generations can be distinguished: baby boomers, X, Y and Z. Generation Y is gradually becoming the most numerous part of the labour market. These changes herald changes in the working environment. Millennials are ambitious, bold, easily adaptable, open to innovation, mobile and free. It is precisely this generation that believes the office, and indeed any formal environment, should not constrain or otherwise limit the ability to work productively, and that the workplace can be anywhere with internet access and the ability to charge a laptop. Technology liberates, so nowadays people increasingly choose to work in a place where they feel comfortable and in an environment that does not constrain them (for example, home, a park, a café or a hotel lobby).
A more informal environment helps you relax, fosters collaboration and inspires creativity
It is not only the approach to technology that is changing, but also values. Unlike other generations, millennials point much more boldly to the importance of job satisfaction, emphasising that not only the end result matters but also the process itself, which should be enjoyable. Usually a formal working environment and strict rules constrain and limit, while an informal environment helps you relax, fosters freer communication, motivates more active participation in solving tasks and inspires creativity. That is precisely why nowadays no one is surprised by an employee comfortably settled in a soft armchair or stretching their legs on a sofa.
Now soft seats are not only reception furniture
We invite you to take a somewhat different look at ordinary office spaces. Now soft seats can be seen not only in the reception area. They fit perfectly into other office rooms too. The newest trend is soft furniture not only in rest areas but also next to traditional workplaces. With the new SOFT ROCK soft-seating system you can easily and simply create a cosy, safe and calm environment for rest, informal meetings, collaboration and solving individual tasks.
A modular soft-seating system means limitless possibilities
The new modular SOFT ROCK soft-seating system will open up wide possibilities for you to fill office spaces that will now match the trends dictated by the new generation. You will be able to bring more freedom and mobility into the modern office, thereby providing a more relaxed approach to everyday tasks.
